From the United Nations to rural communities to corporate boardrooms, water issues are on the agenda as never before. WWF helps governments and businesses work together to better manage this essential resource.
But water stewardship is more than corporate strategy. It touches people's lives and changes the way we interact with nature.
Water Stewardship goes beyond being an efficient water user. It means contributing to the responsible, sustainable management of freshwater resources. WWF's work on water stewardship helps governments, companies, investors and others understand their water footprints and become better water stewards.
But the journey doesn’t end there. Beyond water footprints and reducing the impact of individual water users, WWF urges companies to look outside their own operations. We are helping redefine the role of the private sector in advocating, supporting and promoting better basin governance, for the benefit of people and nature.
In the UK, WWF are engaging with individual businesses to reduce the impacts of their water use. WWF is the partner of choice for The Coca-Cola Company, SABMiller, H&M and Marks & Spencer, among others, to identify opportunities for enhanced water stewardship. They facilitate private sector engagement with public policy to conserve water resources in our priority river basins.
WWF are also promoting public sector water stewardship at the river basin level. This includes measuring water use and impacts at the river basin level, demonstrating solutions for reducing these impacts, and promoting national and international policies that encourage good water stewardship and ensure environmental flows.